METHOD AND APPARATUS FOR RECOMMENDING APPLICATIONS TO MOBILE USERS

摘要

Various deficiencies in the prior art are addressed by embodiments for recommending applications to users. A method and apparatus are provided for selecting an application to recommend to a user based on user profile information associated with the user and application profile information associated with the application, and propagating recommended application information toward a user device of the user, where the recommended application information includes an application executable of the recommended application. A method and apparatus are provided for receiving, at a user device, recommended application information comprising an application executable of an application recommended for a user of the user device, and automatically installing the application executable on the user device.