摘要 |
PURPOSE: A method, a system and a computer-readable recording medium for performing auction and charging for a search advertisement are provided to determine an advertisement cost about the search advertisement based on time when the search advertisement is posted, thereby performing auction and charging about the search advertisement in advance. CONSTITUTION: An auction management unit(210) receives bidding information about a search advertisement. An advertisement execution unit(230) decides a placing location and a placing order of the search advertisement based on a money amount of a bidding price in a fixed time interval of time when the search advertisement is placed. The advertisement execution unit places the search advertisement according to the placing location and placing order. |