ADVERTISING SERVER AND MEDIA MANAGEMENT PLATFORM

摘要

Systems, methods, and apparatuses, including computer program products for (1) generating a set of adjusted responses according to a yield management criterion, each adjusted bid response including an adjusted bid price, and selecting a winning bid response from among the set of bid responses based on the adjusted bid prices; (2) grouping impression inventory units based at least in part on performance characteristics of the impression inventory units; and (3) classifying impression inventory across platforms.