摘要 |
A method and system are provided for connecting consumer searches and in-store transactions using credit cards, debit cards, and gift cards. In accordance with one or more embodiments, the method includes the steps of (a) receiving from a search system and storing the search results relating to an online or mobile search performed by a consumer, the search results identifying one or more telephone numbers of merchants that signed up with the search system as Advertisers, and the search association identifiers such as IP Address, Cookie, and/or Carrier User ID associated with the consumer; (b) associating the card to the online or mobile search by matching the search association identifiers based on two purchase transactions originated from the same card number within a predetermined period of time of the one or more searches; (c) charging the selected Advertiser a fee for successful correlation of the consumer's transaction to the search association identifiers; and (d) providing detailed Return-On-Investment reports.
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