System for Optimizing Lead Close Rates

摘要

A system is described for optimizing lead close rates. The system may create a seller scoring model that may be “trained” by a sales lead data over a period of time. The scoring model may be used to measure the performance of sellers in terms of handling and closing sales leads. The scoring model may be used to predict the sellers' close rates for future leads. The system may normalize the sellers based on lead volume to increase the confidence level in the scoring model. The system may utilize the scoring model to determine lead specific handling instructions for future leads to optimize sellers' close rates.