A web dispenser is fitted with a crank that extends from the side or below the dispenser and is ergonomically shaped to receive the edge of a user's hand rather than the palm side of the user's hand. The crank interfaces with an advance mechanism in the dispenser that advances web material from the roll as the crank is pushed downward. The crank has a curved body that forms a recess or depression for receiving the edge of the user's hand.
