| 摘要 |
Systems and methods for operating an anonymous peer-to-peer ("P2P") privacy panel for audience measurement is disclosed. A plurality of portable devices are configured to record and process research data pursuant to a research operation. Each of the panelists associated with each portable devices provide panelist data to a central site, where the panelist data includes demographic information, previous media exposure data, and other data. In accordance with panelist data, a customized P2P network is created where media exposure data is obfuscated and communicate among portable devices in the network. By utilizing a P2P network together with obfuscation techniques, panelist privacy is greatly increased.
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