METHOD, SYSTEM, AND ARTICLE OF MANUFACTURE FOR GENERATING AD GROUPS FOR ON-LINE ADVERTISING

摘要

An Ad (Advertisement) group for display on a webpage is generated in response to a request for displaying an advertisement on the webpage. Ad units relevant to the content of the webpage are identified with each Ad unit having an associated category. Ad units are selected for insertion into the Ad group. The Ad group has a predefined number of positions that define a time-based sequence for display of the selected Ad units. Each position has associated with it a respective category. Each selected Ad unit is assigned a respective position within the Ad group such that the category associated with the position matches the category associated with the selected Ad unit. The selected Ad units are added to the Ad group in accordance with their respective assigned positions. In certain circumstances additional Ad units may be added to positions within the Ad group that do not have matching categories.