摘要 |
Provided are a service recommending apparatus and method. The service recommending method uses situation information, such as location information of a terminal possessed by a user and a user profile, to deduce the user's activity, predicts a service that is expected to be preferred by the user according to the user's situation, and provides the result of the prediction to the user. The location information of the terminal is acquired from a network server such as a location information server through an open API gateway.
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