发明名称 System and Method for Substituting Broadband Delivered Advertisements for Expired Advertisements
摘要 An Internet Protocol television (IPTV) system includes an advertising module adapted to read metadata information associated with an advertising item included within a content item recorded on a set-top box, determine that the advertising item is expired, and send another advertising item to the set-top box to be played on the set-top box in the place of the first advertising item when the content item is played on the set-top box. A method includes determining that an advertising item that is included within a content item that is recorded on a set-top box is expired, deleting the advertising item from the set-top box, recording a second advertising item on the set-top box, and playing the second advertising item in the place of the first advertising item when the content item is played on the set-top box.
申请公布号 US2011072456(A1) 申请公布日期 2011.03.24
申请号 US20090566285 申请日期 2009.09.24
申请人 AT&T INTELLECTUAL PROPERTY I, L.P. 发明人 WHITE SCOTT;CANSLER JAMES L.;SCHMEHL IAN C.
分类号 H04N7/025;H04N5/91 主分类号 H04N7/025
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