| 摘要 |
Advertising segments are valued and placed on a platform based on competitive bidding. Publishers having available advertising space allow access to the space via an intermediary. The intermediary accepts bids from potential advertisers, ranks the bids and awards allocated segments to the bidders according to the rankings. Payments for the placement of advertising may be made on a per-display basis, on a per click-through or on a per transaction basis. Advertisers will have some level of access to the advertising space. The higher the bid amount, then the higher percentage of access is given to the advertising space for an advertiser's advertisements.
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