METHOD AND APPARATUS FOR PROVIDING/RECEIVING MOBILE DIGITAL ADVERTISEMENT SERVICE

摘要

The present invention relates to a method and apparatus for receiving/providing mobile digital advertisement service. The mobile digital advertisement service receiving method includes receiving a connection guide message from an access point installed at a first store, establishing connection to the access point by transmitting a connection acceptance message in response to the received connection guide message, and receiving the advertisement contents from an advertisement managing server connected to the access point after establishing connection to the access point. The connection guide message is a message for inquiring whether to receive the advertisement contents or not.