| 摘要 |
<p>One embodiment provides a system (1) for undertaking market research of a target population (2). System (1) includes memory in the form of a database (3) for storing a first dataset (4) relating to a community (5) having a plurality of members (6). The first dataset (4) collectively includes first demographic data (7) for each member of community (5). A processor (8), included within a computer network (9), is responsive to dataset (4) and a demographic dataset (10) for creating a demographic profile (11) for community (5). The processor is also responsive to profile (11) and a demographic profile (12) for the target population for generating an indication of the representativeness (15) of community (5) relative to population (2).</p> |
