SYSTEM AND METHOD FOR ASSOCIATING QUERIES AND DOCUMENTS WITH CONTEXTUAL ADVERTISEMENTS

摘要

A computer implemented method and system for associating advertisements with a web page comprises: obtaining advertisement keyword meanings associated with the advertisements; indexing the advertisements according to the keyword meanings; disambiguating the page to identify page keyword meanings; expanding the page keyword meanings; searching for matches between the advertisement keyword meanings and the expanded page keyword meanings to identify relevant advertisements; and providing the relevant advertisements in association with the web page.