INTERNET-BASED ONLINE ADVERTISING PLATFORM AND PROCESSES RUNNING ON SAID PLATFORM

摘要

The present invention relates to an internet-based online advertising platform comprising (a) A web server for receiving HTTP requests and returning responses, (b) An FTP server for bulk uploading of configuration settings, (c) An eMail server, (d) Mobile Information Server, (e) A Media server, (f) An application server for running background processes, (g) A Database system consisting of a plurality of database structures for storing platform configuration information, (h) A means for enabling collective monetization and distribution of advertising revenues, (i) A means for enabling monetization of querying the social graph, (j) A means for providing Web 1.0 and Web 2.0 analytics, (k) A client-side JavaScript API, and (l) A plurality of APIs to allow server-side access to the platform's underlying systems.