| 摘要 |
PROBLEM TO BE SOLVED: To provide a system and method for utilizing data stored in an EPG database for modifying advertisement information. SOLUTION: A service provider and/or an advertiser can transmit a single advertisement to all the television stations, regardless of their geographical locations and other user-specific information, and need not retransmit advertisements, even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted in the advertisement. A method for modifying an advertisement in an EPG includes the steps of: storing television schedule information in a first database, storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen. COPYRIGHT: (C)2010,JPO&INPIT
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