发明名称 |
Verification of Advertisement Presentation |
摘要 |
The presentation of advertisements via a communication device is verified using biosensor or biometric analysis to confirm that a user is present during the presentation. During and preferably at multiple times throughout the presentation, instances of biosensor or biometric input are received to determine a verification result. The biosensor or biometric input is determined from a measure of at least one human biological or physiological change or process or a human anatomical or physical characteristic of a user of the communication device. The verification may be useful to measure an effectiveness of the advertisement or to determine a benefit such as a subsidization of charges within a service plan for wireless or other communication devices.
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申请公布号 |
EP2224395(A1) |
申请公布日期 |
2010.09.01 |
申请号 |
EP20090154026 |
申请日期 |
2009.02.27 |
申请人 |
RESEARCH IN MOTION LIMITED |
发明人 |
CUMMING, JOEL;ROBERTSON, IAN |
分类号 |
G06Q30/02;G06Q30/00;H04M1/725 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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