发明名称 Verification of Advertisement Presentation
摘要 The presentation of advertisements via a communication device is verified using biosensor or biometric analysis to confirm that a user is present during the presentation. During and preferably at multiple times throughout the presentation, instances of biosensor or biometric input are received to determine a verification result. The biosensor or biometric input is determined from a measure of at least one human biological or physiological change or process or a human anatomical or physical characteristic of a user of the communication device. The verification may be useful to measure an effectiveness of the advertisement or to determine a benefit such as a subsidization of charges within a service plan for wireless or other communication devices.
申请公布号 EP2224395(A1) 申请公布日期 2010.09.01
申请号 EP20090154026 申请日期 2009.02.27
申请人 RESEARCH IN MOTION LIMITED 发明人 CUMMING, JOEL;ROBERTSON, IAN
分类号 G06Q30/02;G06Q30/00;H04M1/725 主分类号 G06Q30/02
代理机构 代理人
主权项
地址