发明名称 |
ONLINE SEARCH ADVERTISING AUCTION BID DETERMINATION TOOLS AND TECHNIQUES |
摘要 |
<p>A machine-controlled method can include estimating expected conversion rates for ads by applying an estimated conversion rate statistical model to each ad, estimating an expected AOV for each ad by applying an estimated AOV statistical model to each ad, applying an inference algorithm, and determining auction bids based on the estimated expected conversion rate and the estimated expected AOV for the ads.</p> |
申请公布号 |
WO2010088551(A1) |
申请公布日期 |
2010.08.05 |
申请号 |
WO2010US22637 |
申请日期 |
2010.01.29 |
申请人 |
WEBTRENDS, INC.;KASSAKIAN, PETER;ESCH, MATTHEW |
发明人 |
KASSAKIAN, PETER;ESCH, MATTHEW |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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