| 摘要 |
A method, system and apparatus for conveying personalized content to a viewer associated with a receiver are disclosed. In some embodiments, the method comprises generating control data indicative of a receiver-accessible source of personalized content for the viewer and inserting the control data into a plurality of control streams for transmission to the receiver, each of the control streams being accessible to the receiver when in a different respective operational state. The type of personalized content may include, but is not limited to, an instant message, an e-mail message, a file, a personalized report, a new television channel within a system for causing a channel change, a pay-per-view program, a video-on-demand program, a personalized message, etc. |
