ELECTRONIC ADVERTISEMENT DISTRIBUTION PLAN GENERATION DEVICE, ELECTRONIC ADVERTISEMENT DISTRIBUTION PLAN GENERATION METHOD, AND ELECTRONIC ADVERTISEMENT DISTRIBUTION PLAN GENERATION PROGRAM

摘要

PROBLEM TO BE SOLVED: To provide an electronic advertisement distribution plan generation device, an electronic advertisement distribution plan generation method and an electronic advertisement distribution plan generation program for assigning the display of electronic advertisement information to increase profits to a plurality of digital signage display spare time frames.

SOLUTION: The electronic advertisement distribution plan generation device is provided with: a plan information generation part 207 for generating a plurality of plan information by grouping the information of a plurality of display spare time frames selected according to preliminarily set conditions from among the information of a plurality of digital signage display spare time frames; an advertisement/plan association information acquisition part 209 for associating plan information selected from among a plurality of plan information with every electronic advertisement information; and a spare time frame/advertisement assignment part for generating a distribution plan for displaying one electronic advertisement information selected from among the electronic advertisement display information from which any pertinent plan information has been selected for every spare time frame in order to increase profits.

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