METHOD, SYSTEM AND COMPUTER-READABLE RECORDING MEDIUM FOR CREATING CLUSTERS BY USING SPONSOR DATA AND PROVIDING INFORMATION ON THE BASIS OF CREATED CLUSTERS

摘要

PURPOSE: A method for creating a cluster using advertiser data and providing information on the basis of the created cluster, a system thereof and a computer-readable recording medium are provided to classify an advertiser by clustering the advertiser data automatically through a clustering algorithm. CONSTITUTION: A database manager acquires and stores information about an advertiser and advertiser data. The advertiser data includes a search keyword which the advertiser buys or tries to buy. A cluster generator(210) groups the advertiser according to similarity of the search keyword and creates a plurality of clusters. If a request is received from a user terminal, a cluster analyzer(220) offers information about the advertiser acquired with reference to the cluster and the search keyword to the user terminal.