A content item review management apparatus (101) comprises a data store (209) which stores review data and content item characteristics for previously reviewed content items. A content item is received for review and content item characteristics, such as keywords, are determined for the content item. A match processor (207) matches the content item characteristic with content item characteristics of previously reviewed content items and stored review data is extracted based on the comparison. Initial review data for the content item is generated based on the extracted review data and a transmitter (215) transmits the initial review data to the source. The invention may allow review data estimating manually generated review data to be automatically generated.
