| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide a sales promotion system or the like wherein effect of a campaign is easy to be obtained, wherein a budget therefor is easy to be prepared, and wherein cost spent for construction/operation of the system is low. <P>SOLUTION: The sales promotion system has cellphones 1 and a management server 2 being connectable, and two sides can transmit/receive information via the Internet 3. Encrypted lottery information (a serial number) wherein information related to prizewinning or non-prizewinning of a lottery is encrypted is embedded in printed matter such as a bar code in addition to a URL (Uniform Resource Locator) of the management server 2 constituting a Web site, and a commodity is attached with the printed matter and is sold. A user reads the printed matter attached to the commodity by the cellphone 1, accesses the management server 2, and thereafter transmits the serial number. The management server 2 performs only collation between the received serial number and prize/blank information thereof, and changes the kind of a Web page to be transmitted to the cellphone 1 by a collation result. <P>COPYRIGHT: (C)2010,JPO&INPIT |
