| 摘要 |
Disclosed are a method, apparatus and system for providing action selections to an image referencing a product in a video production and a content reference architecture beneficially used therewith. According to the disclosure a method for providing action selections to an image referencing a product in a video production includes (1) communicating a video production to a reproducing apparatus, the video production comprising a placement zone and a trigger zone at least partially coincident with the placement zone, wherein the trigger zone comprises a trigger resource identifier, and wherein the placement zone comprises an image referencing a product; (2) communicating to the reproducing apparatus an indication that an action selection interface associated with the product is available in response to a request corresponding to the trigger; and (3) communicating to the reproducing apparatus a characterization of the action selection interface, wherein the action selection interface comprises a selectable action. A disclosed method includes receiving a first request (URI) from a reproducing apparatus, for example a set-top box, the first request having been extracted from a video production communicated to the reproducing apparatus; determining a second resource identifier (URL) responsive to the first request and redirecting the first request wherein a response is provided to the reproducing apparatus.
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