The Rotating Billboard is an improvement of the structures which are now being used by outdoor billboard operators in the industry. The current standard of the contemporary billboard structure consists of a steel frame on which a high resolution advertising material is tied using steel wires and illuminated using front-lit metal halides using steel light supports. The weight of the frame is supported by a series of web-like large steel angle bars and thrushes engineered to fully secure the structure in case of adverse weather conditions. The base is bolted through a concrete slab which is buried deeply beneath the ground. The Rotating Billboard is a smaller structure and may be strategically located on areas where the contemporary billboard could not. The frame of the Rotating Billboard is composed of four sides and is illuminated from the inside. Thus, having a more modern, clean and aesthetically gallant image as compared to traditional billboards where the lightings are exposed and the steel light support braces provide a hazardous feel when people pass under it. The steel frame is supported by a movable steel cylinder inserted through a larger non- moving cylinder the base of which is bolted by a series of knots to a concrete slab that is buried on the ground. The ball bearing assembly on which the inner cylinder rests allows clockwise and counter- clockwise rotation rendering directional flexibility on the advertising media faces. The initial utility model may be maneuvered manually, although future enhancements may feature automation for added attractiveness.
