发明名称 NEED-DRIVEN ADVERTISING
摘要 An advertising system is provided that interacts with end-users and advertisers to facilitate the generation and delivery of advertisements that are specifically targeted to end-users' product interests and needs. An end-user interacts with the advertising system to provide a product request representing the end-user's interest in receiving advertisements from advertisers. The product request includes a specific product or product category with which the end-user is interested, as well as product attributes further defining the end-user's interests for the specific product or product category. Advertisements are generated and provided to the end-user based on the product request.
申请公布号 CA2727178(A1) 申请公布日期 2010.01.21
申请号 CA20092727178 申请日期 2009.06.09
申请人 MICROSOFT CORPORATION 发明人 DOMINOWSKA, EWA
分类号 G06Q30/00 主分类号 G06Q30/00
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