IMPLEMENTING CONSUMER CHOICE IN A TARGETED MESSAGE DELIVERY SYSTEM

摘要

A method and system of providing a centralized consumer choice process covering multiple Internet-based content services, comprising transmitting a consumer choice notification message to a user, receiving an indication of consumer choice with regard to gathering, storing or sharing of consumer information and activity during user Internet activity, wherein the consumer choice may comprise one of an opt-out or opt-in selection, storing the indicated consumer choice in a customer relationship management module, and setting a protocol in a network routing device to tag network traffic bound for a remote Internet-based content service indicating the user's choice. Reception of the tag indicates that the user has agreed to participate in the gathering, storing, or sharing of defined user information, and the absence of a tag indicates that the user has declined to participate.