SYSTEM, METHOD AND COMPUTER PROGRAM FOR MANAGING ADVERTISEMENTS ON WEB OR WAP PAGES

摘要

System, method and computer program for delivering data to a terminal using a communications network. Displayable data having a content part and a first advertisement part is provided to the terminal and the terminal is monitored to detect a request for a second, alternate advertisement part. When this occurs, the requested second advertisement part is delivered to the terminal via the communications network. The second advertisement part is displayed on the terminal instead of the first advertisement part and together with the same content part.