发明名称 METHODS AND APPARATUS TO CALCULATE AUDIENCE ESTIMATIONS
摘要 <p>Methods and apparatus for calculating audience estimations are disclosed. An example method includes identifying a subset of stored viewership data and allocating an observation array having a first-dimension index, each indicie of the index associated with one time-period of at least one household datapoint in the subset of stored viewership data. Additionally, the example method includes transferring the identified subset to the observation array, building an extensible markup language (XML) file based on at least one detected characteristic in the observation array, and generating a graphical user interface (GUI) based on the XML file for use with at least one query selection associated with the at least one detected characteristic.</p>
申请公布号 WO2009120220(A1) 申请公布日期 2009.10.01
申请号 WO2008US59822 申请日期 2008.04.10
申请人 THE NIELSEN COMPANY 发明人 TINSLEY, THOMAS, AUSTIN
分类号 H04N7/16 主分类号 H04N7/16
代理机构 代理人
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