SYSTEM AND METHOD FOR TRANSMITTING PERSONALIZED CONTENT IN COMMUNICATION DEVICES

摘要

The invention described herein relates to a system and a method for transmitting personalized advertising content for communication devices. This system delivers advertising content via one or more mobile communication networks, enabling users to receive personalized advertisements transparently, said advertisements being selected from the transmission centre in accordance with information on the preferences of each user, said information being compiled and processed by an artificial intelligence or statistical unit associated with the communication display device.