发明名称 |
System and process for generating a user model for use in providing personalized advertisements to retail customers |
摘要 |
A process for generating a user model to be used in providing personalized advertisements to a specific user includes the steps of collecting user-specific data while the specific user is interacting with any of a plurality of retailers. The process further includes generating a user model for the specific user utilizing the user-specific data and using the model to generate a personalized advertisement for presentation to the user. An arrangement for generating a user model to be used in providing personalized advertisements to a specific user includes memory for storing user-specific data collected from user interactions with any of a plurality of retailers and a controller that generates a user model for the specific user utilizing the user-specific data and uses the model to generate a personalized advertisement for presentation to one of the users for which user-specific data has been collected.
|
申请公布号 |
US2009198553(A1) |
申请公布日期 |
2009.08.06 |
申请号 |
US20080012323 |
申请日期 |
2008.02.01 |
申请人 |
SELINGER DAVID;KOHN TYLER;DECOURCEY MICHAEL;AHUJA SUNDEEP;OSIAL JAMES;SUNWOO ALBERT |
发明人 |
SELINGER DAVID;KOHN TYLER;DECOURCEY MICHAEL;AHUJA SUNDEEP;OSIAL JAMES;SUNWOO ALBERT |
分类号 |
G06Q30/00;G06F17/40 |
主分类号 |
G06Q30/00 |
代理机构 |
|
代理人 |
|
主权项 |
|
地址 |
|