摘要 |
A higher education constituent relationship (CRM) system may provide an educational institution with a graphical display of a probability and desirability value for a person at a stage of a student life cycle. For example, the higher education CRM system may receive a history of interactions between the person and the institution. The higher education CRM system may use the history of interactions and information about the person to calculate the probability value, or measure of the likelihood that the person moves to another stage in the student life cycle, and the desirability value, or a measure of the appeal of the person to the educational institution at a stage of the student life cycle, for the person. The higher education CRM system may display the calculated values for the probability and desirability to a representative of the institution.
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