SYSTEM AND COMPUTER PROGRAM PRODUCT FOR PREDICTING CHURNERS IN A TELECOMMUNICATIONS NETWORK

摘要

Data pertaining to interactions between a plurality of customers is obtained. A graph is formed, having a plurality of nodes representing the customers and a plurality of edges representing interactions between the customers. A sub-set of the customers are denoted as previously churned customers. A spreading activation model is applied to the graph to identify, based on the graph and the previously churned customers, the potential churning customers.