ADVERTISING SYSTEM - REVENUE SHARING

摘要

Disclosed is a method and system for implementing an advertising campaign and sharing the revenue generated from the advertising campaign, including submitting an advertisement targeted at persons meeting pre-determined criteria to a content management system. A content management system searches for stored content historically viewed by persons meeting the pre-determined criteria. Payment is received for the presenting the advertisement. The advertisement for presentation to the person meeting the predetermined is matched with the content found during the content search, wherein the advertisement can be a third-party advertisement or a proprietary advertisement. The results of the presentation of the advertisement to a person viewing the associated content are tracked and the number of impressions and clicks are monitored. Revenue is distributed by splitting the revenue generated by the advertisement according to a share rate and the ownership of the content.