摘要 |
A system and method may provide secure electronic incentives to users of a wireless access point (WAP). Retailers, merchants, or other marketers of goods or services may submit incentives, such as coupons or promotions, to a server. The server may categorize and catalog the incentives based on various characteristics of the distributing entity. When a user accesses the Internet through a WAP, the server may identify at least the geographical location of the WAP. User characteristics may also be identified, such as demographics or purchasing habits of the user. The server may deliver targeted incentives to users of the WAP based on the identified characteristics. The incentives may be redeemed and the way in which incentives are targeted may be refined based on the characteristics of the redemption. |