| 摘要 |
Described is a technology in which media content is sent to clients in partial pieces, so that a server may control how clients view (and/or hear) the media content. A client requests partial content, and the server allows or disallows the request based upon one or more various conditions, as evaluated against a playlist provided (e.g., by a playlist provider) for that client. For example, the playlist may specify that the client cannot skip content, whereby the server disallows a request for a piece of content that skips over other content. Session related data may be kept to track the content sent to the client. Media content may be sent based on a dynamic condition, and/or the playlist may be dynamically adapted. A piece of media content may comprise an advertisement, which may be custom-selected for that client, such as based upon user profile data and/or client location information.
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