| 摘要 |
A method of auctioning targeted advertisement placement for video audiences, contains the steps of: receiving one or more advertising campaign, where each advertising campaign is defined by one or more advertisement effect criteria, and where each advertising campaign is for providing one or more advertisement to one or more viewer profile; receiving at least one bid for at least one of the one or more advertisement campaign; determining an optimal placement of a requested advertisement based upon the advertisement effect criteria and bid prices provided, so as to optimize revenue; and billing an advertiser according to a level at which a request of the advertiser, as defined by an associated advertising campaign, was supplied and actual viewership of the one or more advertisement associated with the advertising campaign.
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