| 摘要 |
<p>The invention relates to the distribution of advertising information messages by means of a proprietary program used in mobile telephones. The inventive method for distributing advertising information messages consists in loading, by a distributer, his proprietary program into a subscriber's mobile communication device, thereby enabling said subscriber to receive advertising information messages, in transmitting the advertising information messages to the subscriber, in receiving messages by the subscriber and in screening them on the mobile device thereof. With the agreement of the subscriber, advertising materials in the form of advertising banners are remotely delivered to the technical area of the mobile telephone screen. The proprietary program of the distributer is loaded in the cellular telephone of the subscriber in the form of a program which makes it possible to carry out the survey of the user and/or to transmit to a server information about the viewed banners and/ or about actions relating to banner operation and/ or about the user's survey and/or to send and/or update banners according to the media planing of the advertiser and/or the subscriber's survey results. The proprietary program of the distributer enabling to receive the advertising information messages is produced on the server for a given subscriber and contains information about a telephone number, a password and the survey template or about the survey template only. The information about all actions with banners on the subscriber's mobile device is recorded in the memory of said mobile device and is transmitted to the server during exit from the above mentioned program or during the program run.</p> |
