INFORMATION PROVIDING APPARATUS AND METHOD, PROGRAM, AND INFORMATION PROVIDING SYSTEM

摘要

To allow advertisements of in-stock items to be displayed, while inhibiting advertisements of out-of-stock items from being displayed. A reception control part (87) accepts a request for an advertisement to be displayed on a page with the address of the page being attached to the request. An in-stock item advertisement determining part (98) determines an advertisement of an in-stock item having similar characteristics to the characteristics of the page of the address. A transmission control part (88) controls the transmission of the determined advertisement of the item. This invention is applicable to servers for providing services of affiliates.