| 摘要 |
A method and a system for measuring AD(ADvertisement) efficiency according to layout of a webpage are provided to maximize the AD efficiency by measuring a view time/count and a CTR(Click-Through Rate) for a plurality of webpages including different AD layouts, comparing the view time/count and the CTR among the webpages, and forming the webpage based on an AD efficiency measurement result. A webpage generator(801) generates a plurality of webpages including different AD layouts, and a webpage provider(802) provides the webpage to a plurality of user terminals. An AD efficiency measurer(803) measures AD efficiency by using webpage processing information received from the user terminals. The layout includes the size, the position, the number of ADs, and presence of an image related to a document in the webpage. The webpage processing information includes webpage view time/count measured by using an eye-tracking technique in the user terminal, and includes a CTR, which is a ratio between the webpage display count and the click count, received through a bucket test. |
