FLEXIBLE REVENUE SHARING AND REFERRAL BOUNTY SYSTEM

摘要

An advertising system manager, a partner and one or more participating publishers may collectively agree on a revenue sharing arrangement, based on revenue generated from ad conversions, for revenue sharing between publishers and partners such as content providers distributing embedded content links to publishers through the advertising system manager. The advertising system manager may define various components of the revenue sharing arrangement including details of the revenue sharing arrangement and the criteria for offering the revenue sharing arrangement. The partner may separately negotiate with the publisher with respect to the terms of the revenue sharing arrangement. The terms may include a predetermined revenue sharing rate for the partner and the publisher based on the gross revenue received by the advertising system manager.