发明名称 Television Audience Targeting Online
摘要 A method of targeting users receives a data feed that has information relating to a first media and extracts events from the received data feed. The method generates a profile relating to a first item in the first media, and processes behavior of a first group of users of a second media. The method models the behavior of the first group of users, and generates a scoring function by using the modeling. A system for targeting a user includes a data feed, an event extractor, one or more profiles, a behavior processor, and a model. The data feed has information relating to a first media. The event extractor is for receiving the data feed and extracting particular information based on a second media. The profile(s) are based on the extracted information. The behavior processor is for receiving the profile and comparing the profile to a first group of users of the second media. The model space is for receiving an output of the behavior processor and modeling user behavior by using the profile.
申请公布号 US2008300894(A1) 申请公布日期 2008.12.04
申请号 US20070757288 申请日期 2007.06.01
申请人 JOHN GEORGE H 发明人 JOHN GEORGE H.
分类号 G06Q30/00 主分类号 G06Q30/00
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