Zone-associated objects enable easier consumption of electronic media items that are presented to a user on a screen of a computing device. Zone-associated objects enable displaying electronic content on the screen of the computing device, the screen having multiple zones. Each object presented on the screen may be associated with one or more of the zones. The user may then select one of the multiple zones and, in response, may be allowed to select objects associated with that zone. In some instances, the user may then select one or more of these zone-associated objects to perform the action defined by the object.
