摘要 |
Systems, methods and computer-executable instructions for customizing health-related ads are described herein. By way of example, a system stored on computer-readable media can customize health-related advertising content. The system can comprise a collection component to aggregate data relating to a patient's health, a decision component to decide whether the patient should receive an advertisement from the advertiser and a customization component to adapt the advertising content to be presented to the patient based on at least some of the data.
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