| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide a method which makes more appropriate advertisement distribution possible by matching conditions of clicked circumstances, fashion and the like without resetting a keyword for a retrieval linking advertisement or a contents matching advertisement. <P>SOLUTION: In the advertisement distribution method, a prescribed event production conditions is maintained as a condition list in addition to the retrieval keyword inputted by a user in a retrieval engine and the keyword drawn from an advertisement distribution object site as an element for displaying advertisement and it is detected whether the condition designated by an advertisement master beforehand from among the condition lists are generated or not, when the condition is generated, the advertisement is preferentially displayed on a user's retrieval result page or a page of an advertisement distribution object site. The order of advertisement display at this time is determined by the price tendered of the advertisement master for the ordinary keyword and the sum of an additional price tendered payed by the advertisement master when the condition is generated. <P>COPYRIGHT: (C)2008,JPO&INPIT |
