Data processing device for supporting advertising transactions, has sales and distribution item and media modules connected with each other such that topographic information, advertising media and master data are accessible

摘要

The device has a sales and distribution item module (2) arranged for managing topographic information of a sales and distribution item. A media module (4) manages master data of an advertising module and advertising media assigned to the advertising module. A planning module (5) selects and accounts the advertising module and the media based on a user input to produce an account dataset, where the information indicates the media. The modules (2, 4) are connected with each other such that the information, the media, the master data and evaluation information of the media are accessible. Independent claims are also included for the following: (1) a computer program product with a program code for a data processing device (2) a computer program with program code for a data processing device (3) a computer data signal with program code for a data processing device.