| 摘要 |
A method of advertising products and services of advertisers located in a targeted geographical area delineated by a postal code region and without the use of paper advertising material is described. The advertising material is registered in a machine readable medium such as a CD/DVD disc in a predetermined navigational format which includes main and sub categories. A personalized printed code is provided on a carrier package containing the CD/DVD disc and is associated with the recipient. A further printed code is provided in a predetermined location of the advertising material and if matched with the personalized printed code provides a benefit to the recipient. The CD/DVD disc also contains non-advertising material for the benefit of the recipient. The carrier package with the CD/DVD disc is delivered to residents of one or more postal code areas by the postal services and these CD/DVD discs are revised and delivered on a periodic basis.
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