| 摘要 |
A method for dividing gains obtained from AD(ADvertisement) in media including copied contents is provided to promote distribution of the contents and maximize the AD gains with proper rewards provided to concerned parties by dividing the AD gains to a copyrighter of the contents, a distributor distributing the contents, and an operator generating a webpage finally performing the AD. A fingerprint for enabling the copyrighter or a contents distributor to determining copy of the contents, and copyright registering whether the contents are the original contents or second writing using the original contents are registered. A bulletin is registered simultaneously to display contents of which the copy is detected and AD media at a predetermined position. If the contents of which the copy is detected are the writing of the copyrighter, the AD gains generated from the AD media displayed simultaneously with the contents are divided to the copyrighter and the operator of the AD media displaying the AD. If the contents of which the copy is detected are the writing modified by using the contents of the copyrighter, the AD gains are divided to the copyrighter, the operator, and modifiers modifying the contents of the copyrighter. |
