| 摘要 |
A business model and method for monetizing a wireless network and for providing incentives to expand the network is based upon a shared advertising revenue model. Users are given free, subsidized or reduced fee access to the network in return for receiving directed advertising that may be localized and/or personalized to the user. Advertisers may establish advertising rules that provide a variety of different criteria that designate how and when advertising content is to be presented to the user. Criteria comprise demographics, including user interests, location, time of day, or data content requested by a user. Advertising revenue from advertisers whose advertising content is presented to users is shared among network entities providers of access points.
|
