SYSTEM AND METHOD FOR MANAGING A TELEMARKETING CAMPAIGN

摘要

A system and a method for managing a solicitation campaign are disclosed. A solicitor provides a solicitation center with pages of personalized script, which are generated using a first script template. The solicitor receives solicitee responses, analyzes the solicitiee responses, and determines whether to continue the solicitation campaign using the current script template or using a second script template for subsequent solicitations.